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Online Advertising is Having a Big Year

2009.10.04

Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 190

Mobile Web Usage Up 34%

2009.10.04

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million visitors in July 2008 to 56.9 million in July 2009, according to a new report from Nielsen.

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 5825

Mobile Advertising Booming in Britain

2009.06.01

Display and Paid Search Account for Nearly Half of Overall Spend

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 192

Mobile Services To Drive Advertising Revenue In Emerging Markets

2009.04.06

As market penetration rates for mobile services continue to increase in emerging markets, advertisers are expected to significantly increase their spending on third-screen ad campaigns targeted towards users of mobile data services, according to a new report by Pyramid Research.

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 191

Mobile Local Search Advertising to Reach $1.3 Billion

2009.04.06

The number of people using mobile devices to get content is on the way up. Phones are getting smarter, more services are being offered mobile and apps are being created left and right. Mobile content viewership will only continue to rise. It stands to reason that mobile advertising will increase as well.

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 197

Mobile advertising edges closer to breakthrough

2009.04.06

After years of hype and hot air, advertising on mobile phones finally appears to be making some headway, boosted by the popularity of smartphones such as Apple's iPhone and the content found on them

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 194

Google Tracker Appeals to Facebook Crowd, Spurs Privacy Worries

2009.02.18

Richard Acton-Maher of San Francisco was in nearby Berkeley last month and wanted to meet friends for lunch. Instead of making calls to see who was around, he looked at a digital map on his iPhone that plotted their locations.

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 190

Microsoft Signs LG Phone Deal, Updates Windows Mobile

2009.02.18

Microsoft Corp. signed a multiyear agreement for Windows Mobile to be included on devices from LG Electronics Inc. and introduced updated phone software in a bid to catch up with Apple Inc.’s popularity with consumers.

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 190

The Cellphone, Navigating Our Lives

2009.02.18

As the cellphone changes, it will also change how people think about information, according to computer scientists. A "map" metaphor is taking over, they say, which will change the way people find their way around new neighborhoods, as well as the way marketers reach mobile users.

 
Teljes bejegyzés | Menüpont: Mobile | Hozzászólások: 192