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Media Execs See Unpredictable TV Upfront
The "money will be down" for this year's television upfront ad-buying season, media execs say. Overall, TV ad spending for the year is expected to decline up to 10%. As for online video: "Everybody is trying to get there but nobody is there yet." Plus, "better metrics" are needed.

Newspaper Ad Revenue Could Fall 30%
New York Times
Newspaper advertising, already in its worst slump since the Depression, suffered by far the sharpest drop in generations during the first quarter of 2009, down 30% for some papers, industry execs and analysts say. "This is far worse than anything any of us has seen."

Magazine Ad Pages Decline Almost 26%
New York Times
Magazine advertising pages fell almost 26% in the first quarter, according to Publishers Information Bureau, signaling a difficult beginning to what is expected to be a dismal advertising year. Among the big decliners: U.S. News & World Report, Conde Nast Portfolio and Wired.

Web's Cut of Ad Dollars to Pass 15% by 2013
The Web's share of advertising dollars will approach 10% this year and will exceed 15% by 2013, says eMarketer. The Web's "inherent trackability" is leading marketers to spend more on Internet ads, while spending less on ads in radio, newspapers and magazines.

P&G to Put Added Focus on Digital Media
Dow Jones
Procter & Gamble will make a bigger push to develop digital media properties for women following the cancellation of its CBS soap opera "Guiding Light," which it used for decades to peddle soap and household necessities. P&G is "just trying to keep up with the times."

Advertiser to Shift $20M to Web from TV
Advertising Age
Reckitt-Benckiser is moving more of its television advertising dollars to online video. The company plans to shift an estimated $20 million in TV ad dollars to the Web for more than 15 of its brands, including Lysol, Air Wick, Mucinex, Finish and Clearasil.

Group M Sees Worsening Ad Market in 2010
Financial Times
The U.S. advertising downturn will worsen in 2010, according to Group M, the world's largest media agency. The report defies more optimistic forecasts that the media sector could recover next year. "We'll be lucky if 2010 is a sideways year in advertising."

Internet Ad Revenue Up 10.6% Last Year
Internet advertising revenue grew by 10.6% last year to a record 23.4 billion dollars despite the slowing economy, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Search advertising remained the main driver of Web revenue growth.
WPP, Google to Fund Internet Ad Research
Wall Street Journal
WPP and Google are teaming up to fund a three-year research program on how advertising in traditional and digital media work together to influence consumer choices. Digital "is young and hasn't had the same amount of rigorous study applied to it" as print and TV advertising. 

Media Bigs Networking During Lean Times
Media bigwigs in New York are relying on power lunches at Michael's and the Four Seasons � as well as social-networking sites � to stay in the game as industry jobs disappear. Media maven Bonnie Fuller says Facebook and Twitter give users "an opportunity to connect."

Media Earnings to Remain Challenged
Broadcasting & Cable
First-quarter results for several major media companies, to be announced in the coming days, are expected to reflect the continuing advertising slowdown. "It's not getting any better," says one analyst. "If you own a TV station or radio or outdoor or a newspaper, it's bad."

AOL: Time Warner Gets OK for Sale, Spin-Off
Time Warner's bondholders have agreed to change the terms of their debt contracts, removing restrictions on a sale or spin-off of its beleaguered Internet unit AOL. Time Warner CEO Jeff Bewkes has said he is examining options for the future structure of AOL.

Media Giant Stocks Forecast to 'Turn Ugly'
Hollywood Reporter
Shares of Disney, Time Warner, News Corp. and other media giants are seeing gains. But Wall Street analysts warn: "The rally will meet resistance once the market realizes that the first-quarter results are below consensus." Within a few months, "things turn ugly again."

Disney vs Time Warner on Online TV Models
New York Post
Disney CEO Bob Iger and Time Warner CEO Jeff Bewkes are at odds about the model for offering television shows online. Disney, which owns broadcaster ABC, plans to make TV shows available for free; Time Warner, which owns cable channels, supports a pay model.

Time Warner May Spin AOL, Buy Video Games
Time Warner is making moves that could pave the way for a spin-off of its beleaguered AOL unit. Some fund managers speculate that the media giant will try to buy video-game makers Electronic Arts or Take-Two Interactive. Games are "the fastest-growing industry in the media field."

Sony, YouTube in Talks Over Feature Films
YouTube is said to be in talks to acquire licensing rights to full-length content from Sony Pictures, home of such films as "The International" and "Spider-Man." Google's video-sharing site appears to be aiming to become a player in Hollywood as online video is booming.

Big Media: How to Make Consumers Pay?
New York Times
From television networks selling downloads of shows, to music companies trying to curb file-sharing, to struggling newspapers, the make-or-break question is this: How do you get consumers to pay for something they have grown used to getting free?



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