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Social Network

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Most Businesses Implementing Social Media Without Measuring ROI

2009.09.26

The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.

 

 
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Social Media Influencing High Income Consumers

2009.09.26

Nearly 30 percent of higher-income consumers said social media influenced their decision making when it came to home repair services, a higher percentage than other income groups, according to a new study by Ad-ology.

 

 

Only 1 in 20 users interact with ads on social networks

2009.08.15

Just 4% of people have ever clicked on a banner ad on a social network, according to research by affiliate network LinkShare.

 
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WEB SOCIAL STUDIES

2009.04.26

"Marketers are starting to fish where the fish are," said Jesse Picard, a social-media specialist at digital ad agency Razorfish. "Every year we're seeing more and more people visit social networks. It's time for companies to react to that and think about their Web presence."

 
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Social Networks Not Ready for Business?

2008.12.06

Plenty of vendors offer enterprise solutions, but critics say most businesses aren't ready to be friends.

 
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